A review of urban branding experiences as a tool for economic development

Authors

1 Assistant Professor, Faculty of Architecture and Urbanism, Imam Khomeini International University (IKIU), Qazvin, Iran

2 MSc student, Faculty of Architecture and Urbanism, Imam Khomeini International University (IKIU), Qazvin, Iran

Abstract

One of the concepts used in the planning and management of cities today is the concept of urban branding. The brand of a city is an asset of a city and a tool to differentiate and increase the credibility of a city compared to other countries. In this regard, the upcoming research tries to explain the concept of urban branding and review some domestic and foreign experiences in the field of urban branding to take a step towards clarifying the dimensions of this concept and its applications. The purpose of this research is to review the experiences of urban branding as a tool for economic development to advance future research in the field of urban branding. Meta-analysis method is used in this research. Based on the results of this research, the concept of urban branding is an interdisciplinary concept. In this article, an attempt was made to review the theoretical literature on urban branding and review the articles published in domestic and foreign scientific journals, the indicators affecting the urban brand and the evaluation and measurement methods of the urban brand were recounted. Urban development has a direct relationship with urban competitiveness. In the evaluation and measurement of urban branding, different contextual dimensions and indicators have been proposed. In general, city brand indicators include six items: presence, location, potential, people, mobility and infrastructure. The scale of urban brand investigation and its dimensions in domestic and foreign researches emphasizes the scale of the city and according to the existing identity and the potential and actual potentials of the city. Contextualism in cities causes more focus on urban identity. The dimensions of identity contextualism in order to promote urban competitiveness are divided into 10 dimensions, which include the social context dimension to the industrial and technological dimension.

Keywords

Main Subjects

References

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Journal of Engineering & Construction Management
Volume 6, Issue 4 - Serial Number 24
February 2022
Pages 18-26

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